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Spotlight Series: GSatRancher Retention Rates

spotlight series

Spotlight Series Overview

Many of the GSE blog series have great content about how GSE solutions can help people across dozens of industries collect, move, and manage the data intelligence of their business. This series will get more specific and focus on the specific features of those products and solutions, and how they deliver value to people in specific job functions. The series will introduce the REAL people using GSE's products, and exactly how they find ways to save time, save money, and keep people safe.

Sometimes, seeing the value of a product as feature-rich as GSatTrack requires this kind of detailed deep-dive. The goal of this series is for each person reading the articles to have the opportunity to recognize themselves in these personas, and apply these solutions to their daily activity. We are confident that any asset manager who reads every article in this series will find at least one way to make their lives easier with GSE products.

Cattle Ear Tag Retention


A Solution for Fernando

Fernando operates a cattle ranch of approximately 2,000 head in the Chaco region of Paraguay. His responsibilities include making sure he provides traceability data to the OIE (world organization for animal health) and reducing loss in his herd. He needs a tracker that will stay on the animals while remaining cost effective and efficient.

Fernando’s Problem

Ranch operations in the Chaco region of Paraguay present a great place to raise cattle, but with the terrain, ear tag retention can be a problem. The region's plentiful grasslands are populated with many trees and shrubs, and the palm copernicia alba and espina corona trees litter the landscape, and can wreak havoc on ear tags. The most common failure is the plastic tearing, allowing for the tag to eventually fail and fall off. As a cattle producer working to maintain the regulations that have made Paraguay a growing global producer, Fernando must keep tags in the ears and deliver traceability and data to the OIE.

GSatRancher's Ear Tag Attachment

Fernando chose the GSatRancher for his animals, mostly because of the price point and reliability of the device, but also in large part due to the retention rates seen in product testing. He is an early adopter of the technology, but feels confident in the product's ability to deliver best in class retention based on his participation in a demo.

The tag is made of a custom medical-grade material that is safe for direct contact with hides, incredibly durable, and weather tested for extreme temperatures. The material also has significantly more flexibility than its more rigid counterparts in the industry, allowing it to get caught and give a little, mitigating risk of sudden yanking that results in many other tags coming off or hurting the animal's ear.

Fernando's Missing Piece

Thanks to the retention rate of GSatRancher ear tags, Fernando can be confident that his animals are tracked no matter where they graze throughout the Chaco region. He is able to quickly locate and move his cattle to maintain health and effective grazing, and in the end, deliver accurate data to the OIE, helping to make sure that Paraguay maintains and strengthens its global brand as a premium cattle producer.

rancher on ear

More About the GSatRancher

The GSatRancher is a cattle-specific tracker in the GSatSolar Series, offering an unprecedented level of traceability to the ranching industry at an affordable cost. Solar powered and rugged, with satellite-based connectivity, the GSatRancher was designed to be deployed for up to three years with no need for intervention or maintenance. The GSatRancher is the herald of a new era of data infrastructure in the ranching industry, allowing ranchers to affordably collect data at the individual level for the first time.

People are always available to enthusiastically tell stories about GSE's products, and to answer any questions you may have about them. Please get in touch with us today to learn more about the ways in which GSE can help you develop the solution that works best for you.

About the Author
David Chalona
Global Account Manager

David brings with him to GSE a sharp mind, a good ear, and empathy for the folks turning wrenches. David looks to make an impact from the first call, all the way through the implementation and ongoing support. He’s constantly looking for challenges that require innovation, and for opportunities to educate.

Contact David Chalona at

More Information

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